Tag Archives: Jagermeister

What Ever Happened to the Bota Bag?


So old school it could be cool again

I am not a trendsetter. Usually I’m too busy skiing or following the weather or thinking about skiing and weather to pay too much attention to the next big thing. But I feel a zeitgeist coming on. Raise your hand if you remember bota bags? You know. The leather pouches slung over your grandfather’s shoulder full of mulled wine or Jagermeister or some other ski-related drink?

That’s a bota bag. And my question is: what ever happened to them? If you Google “bota bag”, you will find they are still around. You can buy one on Amazon right now for $8.75. But when was the last time you saw someone wearing one at your local ski area? And when did it become de rigueur to simply chug beers from the lifts and drop your empties on the slope below? Ladies and Gentlemen, that’s not very classy. In fact, that’s irritating and trashy.

Drinking from a bota bag, however, is both classy and so old school that it could just be cool again.

My idea? Let’s bring back the bota bag. But I want to see the re-invented bota bag—in bright colors with contrasting neon straps full of Red Bull and Gatorade and spiced wine. This isn’t your grandfather’s bota bag I’m talking about here; it’s the next big thing. Soon everyone will be wearing one. Along with your goggles worn under your helmet and your XXXL jacket that covers over your saggy ski pants, you’ll also be wearing a neon bota bag across your shoulder. I can see it now.

Let’s stop the frat-boy-empty-beer-can thing and return to a different kind of wild. The old-fashioned 70s ski bum kind of wild, when coonskin caps and bota bags ruled the outdoor world and it was cool to aim a stream of wine into your neighbor’s mouth over a bowl of bubbling fondue.

Who’s with me?