Tag Archives: Blogging

Why Self-Promotion is a Bitch

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Oh wait. Let me just reapply my lipgloss.

“How was your summer?” A good friend recently asked me.

“You know. Strange.”

“No, I don’t know. What do you mean?”

“Well, the weather for one thing. And between the ski area being open and my book coming out, we’ve been working pretty hard.”

“Oh yeah, your book! How’s that going anyway?”

That’s when the little voice inside my head says Kim, just stop it. You don’t have to promote your book to your friends. They’re going to buy it anyways. But it’s like an addiction. Or like washing your hands for the fifteenth time while mumbling the words to Gloria Gaynor’s classic “I Will Survive.”

After a while you start to get a little weird.

Maybe in this era of Facebook updates and frequent retweets, promoting yourself isn’t as shameful as it once was. Everyone’s doing it. We all have learned to don the party wig, apply another coat of lipgloss and smile for the camera, being sure to capture our best side. Who knows? This could be our new profile photo. Or worse, someone could tag us in an unflattering light before we have a chance to swipe our names off the offending photo. It’s always good to think ahead.

But this kind of thing doesn’t come naturally to me. I have to work at it. Often, I’m just faking it. So instead of doing all the wonderful summer-vacation sort of activities I’ve honed myself on the past few years, I’ve been busy sharpening other skills. Here’s a list of my accomplishments (see! I’m getting better at this self-promotion thing):

  • Even though I didn’t climb any volcanoes this season or even sleep outside nearly enough, I did learn to surf, thanks to my friend Hillary.
  • Launched a major book promotion campaign. This isn’t easy, even with a great publicist at my side. Who knew that this blog (and all your comments and participation) would be a driving factor in the campaign? Thanks for all that, by the way.
  • Managed to drop the phrase, “My book is coming out in October” into 90% of all my conversations. Not sure if that’s a good thing, or a sign of a serious underlying obsession. (Did I mention that my book is now available on Kindle? Oops. Did it again.)
  • Dropped below 500K on my Alexa ranking. As if that actually means anything.
  • Decided that someday my husband and I will live in the Alps, either Chamonix (sorry skiclimber; it’s a big enough town we probably won’t run into each other) or Verbier (thanks to Corrine and Eric).
  • Almost 100  10 5 people so far told me after reading an advanced copy of my book that they liked it. One reader said my blog changed her life; so just imagine what reading the book will do. (No, this reader is NOT my mom, although those of you following along know that Mom’s reaction was equally full of praise. It’s good to have a fan. Even if she’s your mom.)
  • Actually, the # 1 comment I’ve gotten from readers so far: “I had no idea your job was so dangerous.”
  • Oops. We ski patrollers aren’t supposed to talk about that.
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What Haters Can Teach Us

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One day late last winter, while leaving the Summit House to head out onto the hill, I noticed a pair of skis stuck in the snow next to mine. They were covered in stickers, but the one that stuck out the most read “I Haters”.

Why would anyone love haters? I wondered as I skied away. Perhaps it was a joke. Or maybe the owner of the skis was a hater himself (or herself, whichever the case may be). According to Urban Dictionary, a hater is, Read the rest of this entry