At the age of 13, Brad Ludden’s parents told him he could do anything he wanted with his life. He took it literally and did the thing he loved the most–whitewater kayaking. By 18 he was living his dream; he had signed on as Nike’s first sponsored whitewater kayaker, was on the cover of Outside Magazine, traveling the globe in search of first descents on remote rivers, and filming with the largest production companies in the outdoor industry.
Despite all of his success, something was missing. Brad wanted to share the positive bounty of whitewater kayaking by giving the gift of outdoor adventure to others who needed it more.
After watching his Aunt fight cancer, he started First Descents, an organization that provides free outdoor adventure therapy to young adults with cancer. The organization has helped over 2,000 young adults live beyond their disease by providing them free multi-day adventure experiences.
Brad is an excellent example of someone spreading the love. Perhaps because of his early success, and the ultimate push to ever-increasing risk that comes with it, Brad saw beyond his own experiences. He turned his striving for excellence into a desire to share his experiences with others.
Brad could have simply brought his friends kayaking. Or he could have been happy with the first 15 clients that experienced the transformative power of moving water that first summer. But that wasn’t enough.
Brad is still in the forefront at First Descents, opening new participants to outdoor adventures, and his work is truly making a difference.
Join me this Wednesday at 8 am Pacific on The Edge Radio when I talk to Brad Ludden about his own first descents, the First Descents organization and the power of getting out on the edge.